Google Link Spam Update.

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Google has announced that it has completed its launch of the links spam update, which has been in the works for a month

In order to combat sites using spammy links to manipulate their position on search engine results pages (SERPs), the search engine has developed more efficient ways to identify and cancel the link spam in multiple languages

The update took a few more weeks than expected, but the algorithmic changes that re-evaluate the ranking of unduly qualified links has now been fully released

The commercial link can be differentiated from the binding spam specifying the appropriate relay attribute. For example, affiliate links must be identified for the search engine by adding rel = "sponsored" to the a tag, so as not to feel the effects of the last update. The owners of sites and content creators should be aware of search engine requirements when publishing affiliates or sponsored links. While it is appropriate and ethical described trade links in the content of the post, it is no longer enough for Google

A post on Google Search Central has warned a more rigorous response to sites that are not properly qualified commercial links:

When we detect sites engaging in either publishing or acquiring links with excessive sponsored and guest posting without proper link tags, algorithmic and manual actions may be applied, similar to affiliate links…

WordPress users who rely on plugins to manage sponsored links and affiliates will want to check to ensure that they support appropriate numbering to trade links. Pretty Links, a plug-in used by more than 300,000 WordPress sites added the sponsored rel tag in version 3.1.0 as well as switched carrier support in the blocks and the TinyMCE editors. ThirstyAffiliates, another popular active plugin on more than 40.00 installations, has a global configuration to add links related attribute tags that can also be set on a per-link basis.

Others are many other management plugins, monitoring and cloaking of affiliated companies that may not have been updated with parameters to easily designate rel attributes in links. Those who do not want to have negative binding effects on the link spam may need the ability to update their links to fill. If you count on a link management plug-in, it is advisable to check the plug-in settings and the changelog to see which features are supported

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