Pros & Cons of Google Adwords for Business.

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Almost every business has been involved in some form of pay-per-click (PPC) advertising. As the name suggests, PPC is a type of online advertising and marketing, you have to pay every time someone clicks on one of your ads.

The goal is to increase your website traffic, thereby generating more sales and better search engine rankings under ideal circumstances. It can be said that when companies choose to use Google AdWords, they are using the king of PPC advertising

Google Adwords

Although many companies praise Google AdWords, it will soon become a money pot for others. Let’s take a look at some of the advantages and disadvantages of using Google AdWords to help you determine if this is appropriate for your business’ advertising measures:

PRO: Target Specific Traffic

One of the top reasons businesses use Google AdWords is the ability to drive targeted traffic to your website. By using specific keywords related to your business, people searching for your services or products will buy seriously

This means that if they click on your ad and visit your website, they are likely to convert from a potential customer to a customer. With Google AdWords, you can also target your ads by location, which is helpful for restaurants, hotels, and other local businesses

CON: Steep learning curve

There is no easy way to become a Google AdWords master. This is a game that you must master through experience and trial

For people with limited time and budget, this is not always an option. If you don’t know how to choose budget keywords for your campaign, your bottom line may exceed your income

PRO: Easy to Measure

Your marketing success depends on your monitoring and measurement

With Google AdWords, you can measure all the elements of a marketing campaign. You will know exactly how much you spent, how effective your efforts are, and what your return on investment is

This can make it easier for you to determine whether this form of advertising is suitable for your business

CON: You may lose money

As we said before, if you don’t understand how Google AdWords works, how to monitor your campaigns, and how to make the most of your keywords, you can spend money quickly and hardly see any results

Google evaluates how its events are organised. If your landing page is of poor quality or does not meet Google’s guidelines, your quality score will drop. The lower your Quality Score, the more you need to pay for the keywords you need

Also, using valuable and competitive keywords is costly. The more advertisers use the keywords you want, the higher the cost. You can end up paying £5 for each click and quickly deplete your budget. Generally, only large companies with large budgets can afford popular keywords

PRO: Faster than SEO

Google AdWords can also help your SEO by increasing traffic to your website through advertising. It is also more immediate than outdated SEO techniques (change titles, headlines, and meta tags), which can take months to implement and see the results. According to Moz’s research, Google AdWords has an even higher conversion efficiency compared to natural search traffic—in fact, twice as much

This is not to say that traditional SEO is irrelevant

If you plan to use Google AdWords, remember this: Google is making money from its advertising campaigns. This means they may suggest that you pay more and search for more popular (and more expensive) keywords to appear on the first page of Google

Although these suggestions may be good, you must be smart about your strategy. Run your first campaign to determine the actual price you end up paying for each click. You can then adjust your campaign settings to suit your needs (not what Google wants)

As you can see, Google AdWords is very powerful for those who know what they are doing. If you want to harness the power of Google AdWords, but are not a master, get in touch with us today to see how we can help

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