Responsive website design has dominated websites in the past few years, changing the way companies build their online presence. A responsive website is a website that can adapt to the screen on which it is used, regardless of the device
The website will automatically reformat to provide users with a better user experience, which is perfect for their devices, and in addition to complying with Google’s recommendations, can also provide many benefits to your website
Responsive website design was launched in 2010 and recommended in 2015, but there are many other web design updates that are also very important
Demand for responsive website design
In recent years, the use of smartphones has grown rapidly. In 2014, only 22% of people used their mobile phones to surf the Internet for the first time. Only 2/3 of people even own a smartphone. Since then, innovations such as the launch of 4G Internet have affected the way people use mobile devices; throughout 2014, 4G users soared from 2.7 million to 23.6 million
By the end of 2016, mobile network usage exceeded desktops for the first time, showing how many people use smartphones and tablets instead of laptops or desktops to access the Internet. This highlights the dramatic change in behaviour; the UK uses their mobile devices for online shopping, online banking and scrolling on social media. Ofcom reported at the time that seven out of ten adults use smartphones, and as the public becomes more tech-savvy, people over 65 are now more likely to use smartphones
For these reasons alone, it is important to invest in responsive website design; your business needs a website that works well on the screen of a smartphone or other mobile device, because there may be a large number of users using your smartphone or tablet Website
Google put forward suggestions related to responsive website design in 2015 and started to reward websites that are fully optimised for mobile platforms. Google started using mobile device compatibility as a ranking signal in search results. Since the announcement of this news, companies have begun to notice its importance, but now Google has reached a higher level.
Recently, Google has gone a step further and has been implementing an indexing strategy for mobile devices. The Mobile first index is based on the ranking and indexing of the mobile version of the website, not the desktop version. If you already have a responsive website design, you don’t need to modify your website. These are Google’s recent efforts to further improve the mobile web experience.
Beginning in 2018, Google announced that they are migrating sites that follow indexing best practices for mobile devices. In the past, Google would crawl the desktop version of the site and index it, but they began to notice that this caused problems for mobile device users. Mobile device indexing first means that Google now primarily crawls, indexes and ranks the mobile version of the site. Therefore, it is more important than ever that you not only have a responsive website design, but also a reliable mobile website design.
The benefits and importance of responsive website design
With responsive website design, all content and pages are flexible across all devices and screen resolutions. Whether you are viewing the website on your smartphone or laptop, despite the different screen sizes, the website will remain unified and easy to navigate. By providing the best user experience across the board, responsive website design means that your users can read and browse the website with minimal resizing and scrolling.
Responsive website design can improve the user experience, which will translate into a positive view of your brand and business. If your customers can easily access your website on all platforms, they are more likely to come back to you for more business in the future, which most likely means that your website has a higher conversion rate. In a world where traffic comes from mobile devices, it’s important to adapt to this factor through your website.
Responsive website design and mobile-first indexing are now also important as ranking factors, as mentioned above. Responsive websites usually load faster, which may increase your ranking and reduce your bounce rate. Responsive website design can also promote social sharing and help you add more audiences to your brand.
Using a mobile-optimised website, SEO campaigns and website maintenance is also an easier process. Responsive website design means you only need to deal with one website; in addition to a desktop website, it is also faster and cheaper than building a separate mobile application.
Since mobile-friendly websites are now the industry standard, especially due to the mobile-first indexing, please take the time to ensure that your website design is in the best condition.
Contact us today to learn more about how to ensure your website design is correct