Questioning the power of social media in society is questioning the importance of sunlight for the planet. It is no longer a desire, but a need. Imagine what life would be like without a platform for people from all over the world to connect with each other
Imagine having to pay hundreds or even thousands of phone bills to get in touch with your loved ones. Imagine having to email an entire photo album so your friends can see what you’ve been up to recently. It will be a very lonely world
Fortunately, with the birth of the online network, catching up with relatives, interacting with friends, learning about the latest developments, and contacting customer service are as simple as clicking a button. As of January 2018, there were 4.02 billion Internet users worldwide, or 53% of the global population. Active social media users represent 3.2 billion, accounting for 42% of the population. These numbers alone indicate that social media will continue to exist even if it cannot prosper further
With such penetration, its importance to society, especially in the field of marketing, cannot be ignored. The influence of social media is the treasure of business and the commercial industry, and participating in and persuading the needs of the market is the top priority. With the slow demise of written media and broadcasting, social media has become one of the main marketing and advertising channels
“But can social media really do something good for my business?”
If you are still asking this question, then you have come to the right place. To help you understand the tremendous power of social media in the business world, here are some important facts and figures
Social Media on brand presence
According to the 2018 global summary of We Are Social’s Digital, Facebook is the second most visited website in the world, followed by YouTube, and Google is at the top of the list. Facebook is also the most searched query on Google, followed by the video sharing platform YouTube. These figures show that 4 billion active Internet users turn to social media platforms every day
As consumers spend more time on social media, these platforms have also become the preferred source of information about products and brands. With more than 60 million Facebook pages, the number of brands on social media platforms has reached millions. In the same We Are Social report, it was revealed that a brand’s Facebook page has 10.7% more posts than its current followers. According to reports, 4.2% of all Facebook users who see a post on the Facebook homepage interact with it, either by reading the status, liking the post, watching the video, or clicking the link
Twitter has a similar impact on companies that use the platform. According to Twitter, the number one reason people visit Twitter is to “discover new and interesting things.” The platform is also five times more likely to provide users with new videos than any other source. The user’s intention to find new things, coupled with the newly discovered design provided by the platform, can increase the recall rate and brand visibility
Social Media on brand loyalty
In a 2017 survey of 5,700 marketers, 69% of them are cultivating loyal followers for their brands through social media marketing. Similarly, 66% of users between the ages of 18 and 24 are more loyal to the brands they follow on social networks, while 60% of users between the ages of 25 and 34 like companies that follow on Facebook, Twitter, and Instagram
A recent survey completed by my company in Chicago confirmed the relationship between the use of social media by small businesses and the building of loyalty in their community of followers: 60% of respondents said that they follow to regularly report to them on Facebook Businesses purchasing services. In addition, 54% of respondents said that they believe companies that interact with customers and fans on Facebook are more focused on providing better services than companies that do not.
Social Media on sales
A 2018 Social Digital Global Overview report stated that 17% of the global population shop online and pay bills online. Powerful economies such as the United Kingdom (78%), South Korea (74%), Germany (74%), Sweden (70%) and the United States (69%) have the highest e-commerce penetration rates, or as a percentage of the population, have already bought online
Interestingly, because the proportion of users between the ages of 18 and 34 is the highest and the purchasing power is the highest, they are likely to make purchases under the influence of social networks. According to a study commissioned by Nielsen for Twitter, one in four new car buyers in the United States use Twitter to help them make purchasing decisions.
In a survey of more than 600 senior marketers, 39% said they saw the average return on investment (ROI) of organic social media posts, while 20% said they got from this form of marketing channel The highest ROI. In addition, 36% said that paid advertising on social media produced a moderate return on investment, while 17% said that the channel provided a high return on investment.
With all these facts, data and statistics, it is impossible to deny the impact of social media on consumers. Whether it’s through simple brand awareness or sales-equivalent brand loyalty, social media can have a significant impact. If you haven’t considered your social media marketing strategy, now is the best time – get in touch with us today