Grays Decorating Supplies is a long-established decorating merchant with branches in Frimley and Basingstoke. While their original website provided basic business information, it lacked modern functionality, had limited product visibility, and did not support online sales. Grays approached Paradox Digital to bring their digital presence in line with their growing reputation – complete with a full eCommerce experience.
What Was Wrong With the Old Site?
The original site served as a static brochure with minimal product detail and limited engagement opportunities. Key issues included:
- Outdated design with poor mobile responsiveness
- No eCommerce functionality – customers couldn’t browse or buy online
- Sparse service/product information and poor use of imagery
- Weak SEO and slow load speeds
Our Solution: A Feature-Rich WooCommerce Site
We built a completely new WordPress website with WooCommerce at its core, allowing Grays to showcase and sell products online, while also improving branding and user experience. Key improvements included:
- Modern, Clean Design: A clean and professional visual upgrade, using a consistent colour palette and better typography for improved readability.
- Full WooCommerce Store: Customers can now browse by category, view detailed product listings, and place orders directly on the site.
- Improved Navigation & Filtering: Easy-to-use menus and product filters allow users to quickly find what they need, from trade paints to rollers and fillers.
- Mobile Optimisation: Designed mobile-first to cater to decorators on-the-go.
- Legible Branch Info: Clear contact details, store opening hours, and integrated maps for both Frimley and Basingstoke locations.
- SEO & Performance Boost: Page speed optimisation, search engine-friendly structure, and metadata setup to help improve Google visibility.
Result
The new Grays Decorating Supplies website has transformed the company’s digital presence – from an online placeholder to a fully functional retail platform. It now provides customers with a seamless experience from product discovery to purchase, and supports the company’s continued growth both locally and online. The site positions Grays as a modern, dependable supplier for trade and DIY customers alike.